5 Peligros Ocultos De Facebook (EN)


Facebook claims that it has 400 million users. But are they well-protected from prying eyes, scammers, and unwanted marketers?

Not according to Joan Goodchild, senior editor of CSO (Chief Security Officer) Online.

She says your privacy may be at far greater risk of being violated than you know, when you log onto the social-networking site, due to security gaffes or marketing efforts by the company.

On «The Early Show on Saturday Morning,» Goodchild spotlighted five dangers she says Facebook users expose themselves to, probably without being aware of them:

  1. Your information is being shared with third parties
  2. Privacy settings revert to a less safe default mode after each redesign
  3. Facebook ads may contain malware
  4. Your real friends unknowingly make you vulnerable
  5. Scammers are creating fake profiles

Below is an edited transcript of the interview. (Sólo puse los puntos más relevantes.)

Is Facebook a secure platform to communicate with your friends?

Here’s the thing: Facebook is one of the most popular sites in the world. Security holes are being found on a regular basis. It is not as inherently secure as people think it is, when they log on every day.

Certainly, there are growing pains. Facebook is considered a young company, and it has been around a few years now. It is continuing to figure this out. They are so young, they are still trying to figure out how they are going to make money.

Do people really have privacy on Facebook?

No. There are all kinds of ways third parties can access information about you. For instance, you may not realize that, when you are playing the popular games on Facebook, such as FarmVille, or take those popular quizzes–every time you do that, you authorize an application to be downloaded to your profile that gives information to third parties about you that you have never signed off on.

Does Facebook share info about users with third parties through things such as Open Graph?

Open Graph is a new concept for Facebook, which unveiled it last month at its F8 conference. It actually is basically a way to share the information in your profile with all kinds of third parties, such as advertisers, so they can have a better idea of your interests and what you are discussing, so Facebook can–as portrayed–«make it a more personal experience.»

The theory behind Open Graph–even if it has not implemented it–is its whole business model, isn’t it?

That is the business model–Facebook is trying to get you to share as much information as possible so it can monetize it by sharing it with advertisers.

Estuve discutiendo hace unos dias como Facebook lentamente se ha convertido en una compañía que busca generar dinero a través de la información que compartimos. Es como si tomaramos un survey gratuito sin darnos cuenta porque está disfrazado de un social-networking site. Y toda esa información que compartimos sirve para conocer cuales son las tendencias del mercado.

Isn’t it in Facebook’s best interest to get you to share as much info as possible?

It absolutely is. Facebook’s mission is to get you to share as much information as it can so it can share it with advertisers. As it looks now, the more info you share, the more money it is going to make with advertisers.

Can your real friends on Facebook also can make you vulnerable?

Absolutely. Your security is only as good as your friend’s security. If someone in your network of friends has a weak password, and his or her profile is hacked, he or she can now send you malware, for example.

This interview, «Five Hidden Dangers of Facebook,» was originally published on CBSNews.com.

En conclusión, tengan cuidado con la información que comparten.

Facebook Vs. The Feds (EN)


Four senators sent Facebook a letter of «concern» over its privacy practices—and warned the social network that federal regulators would likely investigate the company. Congratulations, Facebook. It often takes decades to achieve this level of government scrutiny.

Microsoft was founded in 1975; it took nearly two decades before the Justice Department went after the software company on antitrust grounds. Started the same year, Apple Inc. avoided antitrust issues until last year. But Facebook’s repeated and brazen rollbacks of users privacy have apparently touched a nerve; Democratic senators Charles Schumer, Michael Bennett, Al Franken and Mark Begich sent the six-year-old startup a letter expressing concern over making data like likes, interests, hometown, education and current city public and allowing third-parties to store Facebook data indefinitely.

Valleywag.

CEO De Facebook No Cree En La Privacidad (EN)


Facebook CEO Mark Zuckerberg appears to have been outed as not caring one whit about your privacy — a jarring admission, considering how much of our personal data Facebook owns, not to mention its plans to become the web’s central repository for our preferences and predilections.

Also interesting is how this came about: Not in a proper article, but in a tweet by Nick Bilton, lead technology blogger for the The New York Times‘ Bits Blog, based on a conversation he says was “off the record” and which he may have confused with “not for attribution.”

Wired.

Facebook: My Way Or The Highway (EN)



Facebook users who choose not to link their user accounts to Facebook’s public Pages are ending up with blank profiles containing no information at all. If you haven’t experienced this problem, it’s probably thanks to the somewhat high-pressure tactics Facebook is using to get you to accept these changes.

The next time you visit your Profile page (if you haven’t done so already), you’ll be introduced to the new «Connected Profiles» option. With this option, the text in your Facebook profile section where you list your hometown, education, work and interests, is now being linked to the respective pages on Facebook.

Those who choose not to link, though, are informed via a Facebook pop-up box that their Profile page will be left empty.

How Connected Profiles Work

When you revisit your Profile page, explained Li on the Facebook blog, you’ll see a box pop-up asking you to link your profile to Pages that reflect your listed interests and affiliations. You can either pick some of these pages or click «Link All to My Profile» to accept all of Facebook’s suggestions.

Yet in examining the design of the pop-up box itself, it’s clear that it’s been crafted so that the «Link All» button, shaded in blue, is the option hurried users will click in an effort to get back to what they were doing – attempting to edit their profile.

Opting-Out a Poor Option

But even for those who actually do consider the implications of everything about themselves being made public, they’ll soon encounter another issue. Something that Li didn’t explain in the cheery blog post was what would happen if you refused to link to these new Pages: your profile information will be removed and your profile page will be left empty.

Making Your Interests Public

That’s not to say that this forced link-building doesn’t have its pluses – Facebook can now build a web of connections from people to their interests and then allow those details to be shared with the «instantly personalized» websites like Pandora and Yelp. If you leave the privacy issues aside momentarily, you’ll see that does offer some intriguing possibilities for a more social web.

However, the high-pressure tactics being used to get people to link to Facebook Pages are a good example of how Facebook is coyly forcing people to go public with their previously more private, personal data.

So what should your takeaway be from all this mess? Look before you link.

In fact, it may be best if you just assume that everything on Facebook will be public from now on and act accordingly.

RWW.

No hace tanto tiempo que era considerado peligroso compartir nuestro nombre completo por el Internet, sin embargo, ahora es aún más peligroso y vemos a usuarios compartiendo hasta la dirección de su domicilio. Ninguna web nos garantiza que la información que compartimos estará segura porque optemos por mantenerla privada. Es por esta razón, que nuestra seguridad yace en lo que decidimos compartir, así que seamos cuidadosos.